May 26, 2021 • 9M

Why You Need To Stop Waiting For That Big Customer

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Appears in this episode

Gavin Hammar
We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
Episode details

In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along.  Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. 

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