Jun 28, 2021 • 12M

Why You Need To Stop Spoiling Your Customers

 
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
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We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time. 

But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.

In this episode, we talk about expectation bias and what you can do to avoid it.

If you have any questions, we'd love to hear from you! Send an email to hello@unscalable.fm