Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu
Eric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness.
In this episode, Eric talks about:
How he famously bought his agency for $2
Why he tries to view business with a long-term lens
How he evaluates investment opportunities
Whether SEO is still relevant
The future of advertising
How to stand out in an incredibly crowded market
The marketing channels that have led to his biggest successes
Plus, Eric shares the secret he uses to scale his content production across so many different channels.
Mentioned on the show
Eric is an incredibly successful marketer, investor and businessman. He is also the chairman of the agency, Single Grain and has worked with companies such as Amazon, Uber and Salesforce. Eric hosts two podcasts, Marketing School with Neil Patel, and Leveling Up.