Jul 26, 2021 • 27M

Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu

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Appears in this episode

Gavin Hammar
We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
Episode details

Eric is a successful marketer, investor, and businessman.  He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness.

In this episode, Eric talks about:

  • How he famously bought his agency for $2

  • Why he tries to view business with a long-term lens

  • How he evaluates investment opportunities

  • Whether SEO is still relevant

  • The future of advertising

  • How to stand out in an incredibly crowded market

  • The marketing channels that have led to his biggest successes

Plus, Eric shares the secret he uses to scale his content production across so many different channels.


Mentioned on the show


Eric is an incredibly successful marketer, investor and businessman.  He is also the chairman of the agency, Single Grain and has worked with companies such as Amazon, Uber and Salesforce. Eric hosts two podcasts, Marketing School with Neil Patel, and Leveling Up. 

Order Eric's new book at Leveling Up or connect with him on Twitter and Instagram