Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira. In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira.
In this episode, Hiten talks about:
How he realised he needed to pivot the company
Why he decided to rename the business after the pivot
What he might've done differently early on to avoid the need to pivot
The different types of pivots a company goes through
Pivots vs hops