When Is The Right Time To Sell Your Company with Brandwatch's Giles Palmer

Unscalable

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When Is The Right Time To Sell Your Company with Brandwatch's Giles Palmer

Gavin Hammar

Jul 05, 2021

In this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision.

Giles talks about:

How he celebrated the deal
Why he decided to sell the company after 14 years
How the team reacted to the news
His most challenging period as CEO
Why he loves competition
The operating system he used to scale Brandwatch to 550 employees

Plus, Giles shares how he used an unscalable approach to maintain a strong company culture.

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Giles is the founder and former CEO of Brandwatch, a leading social media listening tool. He built Brandwatch from nothing to a team of over 500 employees with 2000 customers and over $100m in ARR. After launching the company almost 14 years ago, Brandwatch was recently acquired by Cision for $450 million.

Connect with Giles on Linkedin and Twitter.

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The playbook that Giles used to scale Brandwatch's operations:
The Advantage by Patrick Lencioni

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Unscalable

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