The Story of Sendible's Unsung Hero with Martine Hammar

Unscalable

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The Story of Sendible's Unsung Hero with Martine Hammar

Gavin Hammar

Nov 29, 2021

Sendible nearly didn't happen. After accidentally giving away 10% of the business for $0, I lost motivation and started working on something else. But my wife, Martine, gave me the courage I needed to buy back my company and keep going.

Like so many founders' wives, she stood by her husband's side and made numerous sacrifices that allowed me to pursue my dreams. This is her story.

In this episode, I chat to Martine about:

The sacrifices she had to make as my wife
The moment I told her my idea for Sendible
Why she insisted that I spend all our savings to buy back the company
When she started helping out part-time
What she'll miss most about Sendible
What she'll be doing next

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Connect with Martine on LinkedIn:
https://www.linkedin.com/in/martinehammar/

Connect with Gavin on LinkedIn
https://www.linkedin.com/in/gavinhammar/

Discussion about this podcast

Unscalable

We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.

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