Jun 1, 2021 • 8M
How To Use Second-Order Thinking To Outperform Others
We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing.
-- Help Martine answer this week's ice breaker question:
For a great resource on this topic: