Jun 18, 2021 • 46M

How To Build A Repeatable Flywheel To Grow Your Startup with Rand Fishkin

 
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
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In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. 

Rand also talks about:

  • How to build a repeatable flywheel to make marketing a competitive advantage

  • Why buying ads is just boulder-pushing

  • The importance of SEO (or lack thereof)

  • His advice on team building (or choosing not to)

Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.

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Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.