May 11, 2021 • 14M

How To Build A Company That Doesn't Rely On Ads & Sales Pitches

 
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
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In this episode, we talk about why it's become so difficult to attract new customers using traditional marketing tactics and share some "unscalable" advice on how to build a company where the customers come to you. 

-- Help Martine answer this week's ice breaker question:
https://storyprompt.com/reply/ysfhqg3KHI2TSqu4rKLr

If you have any questions, we'd love to hear from you! Send an email to hello@unscalable.fm