May 20, 2022 • 38M

How to 2x Your Organic Traffic Using Opportunity Keywords with Farzad Rashidi

 
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
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Farzad Rashidi is the lead innovator at Respona. Respona is the all-in-one digital PR and link building software which combines personalization with productivity. Farzad was also the first marketing hire at Visme, where he helped the company gain over 12 million users.

In this episode, Farzad goes deep into SEO strategies and talks about:

  • How to determine whether SEO is the right acquisition channel for you

  • How to discover “opportunity” keywords for SEO using the "Farzad formula"

  • How to write content that’s optimized for SEO

  • The podcast outreach strategy he uses to get backlinks

  • How to get a particular content piece to rank

  • His advice for founders who are considering whether to invest in SEO

Plus, he walks me through the step-by-step process I can use to help StoryPrompt rank for “video testimonial software”.

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