Jul 14, 2022 • 31M

How Smaller Companies Can Make Their Unique Presence Felt with Tobias Günther

 
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
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Tobias Günther has been an entrepreneur and a CEO for almost 20 years. He started 4 companies, including Tower, a Git Desktop Client with over 100,000 customers, that he sold in 2021.

He is now focused on the human side of business and how we can make our work lives not only successful, but also sustainable and meaningful.

In this episode, Tobias talks about:

  • Where the idea for Tower came from and why he decided to sell

  • The benefits of selling your company through a broker vs going direct

  • What he means by the human side of business (and why he’s so obsessed with it)

  • How to build a culture of trust in a remote-first world

  • Why small companies are such beautiful places to work

  • Why Gavin wants to keep StoryPrompt small

  • Why we struggle so much as founders as our companies get bigger

  • How to hire for cultural fit in a smaller organization

Links mentioned on the show

Connect with Tobias

Connect with Gavin