Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.
In this episode, Phil talks about:
Why he decided to start TubeBuddy back in 2014
What led to him deciding to sell the company
The mental models he adopted to face this life-changing event
The pivotal things he did as CEO that resulted in TubeBuddy's success
What he'll be doing next
Plus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth.
Connect with Phil on Linkedin.
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