How do you use AI in your community without making it feel fake? Andy Claremont, who runs community and ecosystem marketing at Glide and founded Community Stacks, explains why AI should take the admin off your plate so you can spend more time on the people.
AI can now write the comments, the posts and the welcome messages. But members can tell when nobody is really there, and trust is the first thing to go.
Andy spent around seven years at GoDaddy before Glide, and he builds through personal outreach and collaborative projects. He explains where AI really earns its place, why he treats other communities as partners instead of rivals, and why "start a new community" is usually the wrong answer to criticism.
In this episode:
How to use AI for community operations, like gathering context, understanding members and matchmaking
Why auto-generated comments and posts erode trust, and how to use AI as a "blank canvas" helper instead
How gamification can backfire when it rewards volume over thoughtful participation
Why a complementary mindset beats a competitive one, and when to send people to a better-fit community
How to start a partnership small with a joint event, then build on what works
Why a new community won't fix problems in the product underneath it
Whether public support forums still deserve your community's time, or belong with AI support agents
Why product communities only work when teams close the feedback loop
Plus how AI and no-code tools have cut shipping a landing page from weeks to hours.
Key takeaway: Let AI handle the admin, and keep the human moments human. AI can't replace real connection or the accountability that comes from people who know each other.
Find Andy:
Andy's site: https://andymci.com
Glide: https://www.glideapps.com
LinkedIn: https://www.linkedin.com/in/andymci
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