Unscalable by Gavin Hammar
Unscalable
How to Run a Mixer People Actually Come Back To with David Nebinski
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How to Run a Mixer People Actually Come Back To with David Nebinski

How do you host an in-person community event or mixer that people actually come to, and keep coming back to? David Nebinski, founder of A Chief of Staff, shares the exact two-hour format he uses and how he got his first events off the ground.

AI is making it harder to tell what's real online. That's exactly why in-person rooms are worth more than ever.

Based in New York, David has hosted 70+ live podcast events, mostly in his own apartment, and has produced 500+ podcast episodes. He explains how one hallway conversation turned into a recurring mixer series, and how a newsletter and podcast keep people connected between events.

In this episode:

  • How to start your first event with friends, low stakes, and about 10 people

  • David's two-hour mixer format: four 30-minute blocks of arrival, short attendee talks, small-group mastermind, and meeting someone new

  • Why attendee stories beat paid speakers, and how to pick a theme people will open up about

  • How to fill your first event by attaching it to a conference where people are already travelling

  • How a newsletter, podcast, and video build trust before people ever meet you

  • How to think about podcast ROI when the return is relationships, not revenue

  • Why personal video messages have been David's most unscalable habit for eight years

Plus a quick-fire round: the ideal mixer size, the name tag debate, and the fastest way to ruin a live event.

Key takeaway: Start small with people who already know, like, and trust you. Keep the cost low, watch how people respond, and let them tell you when to run the next one.

Find David and A Chief of Staff:

Join the next live recording and ask your own questions: https://swarm.to/community

Unscalable is brought to you by:

  • Swarm (https://swarm.to): the video-first home for communities of practice. Every episode is recorded live inside Swarm.

  • StoryPrompt (https://storyprompt.com): collect stunning video testimonials from your customers with one magic link.

Subscribe to Unscalable on YouTube, Spotify, or Apple Podcasts for conversations with the people betting on the human stuff: trust, community, and real relationships.

Chapters:

00:00 Why human connection matters in the AI era

00:29 Meet David Nebinski

01:28 What chiefs of staff do and why they need community

02:55 How David's mixers got started

04:52 Adding a newsletter and podcast after events

06:42 Using video and YouTube to build trust

11:02 Why niche content wins on YouTube

12:28 How to structure a mixer for engagement

14:25 Why in-person rooms matter for learning

15:22 How one connection can change your career

17:15 The two-hour mixer format, block by block

20:16 How to host your first in-person event

22:40 Using fast feedback to improve your events

24:36 Why behind-the-scenes content works

28:56 Building trust through personal stories

34:38 How to measure podcast ROI

39:34 Niche audiences and trust in the AI age

45:15 Being human as a competitive advantage

47:10 The emotional reward of hosting

48:36 Why you should do the unscalable things

#communitybuilding #communityevents #podcasting #networking #unscalable

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