Discover more from Unscalable by Gavin Hammar
The wrong way to start a startup
Don’t listen to me if you want to build a successful startup. I’m not one to stick to best practices.
Instead of seeking out problems to solve (like most entrepreneurs), I build products I want to see exist in the world.
And a lot of the time, I go with gut feel.
Sometimes I spot a trend that’s two years out and just start building. Or, I get an idea in the shower and instantly prioritise the feature.
Then I iterate the hell out of it until I find product market fit.
I did it with Sendible. And I’m doing it again with StoryPrompt.
What began as a free SMS scheduler turned into social media management software.
And what started out as a video testimonial tool is quickly evolving into a community engagement platform.
I know I’d save myself a whole lot of time and hassle if I simply built what people wanted. 🤦♂️
But the ability to freely explore what’s possible is what allows me to push the boundaries of innovation.
And sometimes these bigger bets lead to bigger outcomes.
After all, best practices are just common practices. Sometimes you have to play by your own rules.
P.S. Are you managing an online community (or thinking about starting one)? I’d love to pick your brain. Send me a reply.
P.P.S. Rand Fishkin describes bootstrappers as “artists trapped in entrepreneurial bodies” and I can completely relate! Here’s a 3 minute YouTube clip you’ll enjoy.