Looking for 30 founders to do something hard together

It’s been a minute since I’ve landed in your inbox. I’ve been heads down building Swarm and testing what works (and what doesn’t) for membership businesses.

But I need to tell you about something I’m doing in January that I’m equal parts excited and terrified about.

I’m running an 8-week challenge for founders. And I’m limiting it to 30 people.

Here’s how it works:

You put $250 on the line. Not as payment. But as a bet on yourself.

Then you pick ONE growth goal for Q1. Could be revenue, # of users, a launch date, retention... whatever moves the needle for you.

For 8 weeks, you show up every Monday with a quick video update. What you tried. What worked. What flopped.

You’re surrounded by 29 other founders doing the same thing.

If you hit your goal AND show up every week? You get $150 back.

Don’t hit it? Your money goes into the prize pool for the founders who did (we’re talking up to $9000 in prizes).

My wife told me this sounds too “salesy.”

Salesy?? Here’s the thing:

I make literally nothing from this. The entry fees fund the prizes. That’s it.

I’m doing this because I’ve watched too many founders (myself included) start January buzzing with energy, only to fizzle out by February.

Not because the goal was bad. Because there was no structure to keep the momentum alive.

This challenge is that structure. It’s uncomfortable. And that’s exactly the point.

If this sounds terrible enough to work:

👉 Click here to learn more and grab a spot

If it’s not for you, forward to someone else. Or just reply and tell me I’m crazy.

We start January 6th.

Let’s make Q1 our best quarter ever!

Gavin

P.S. All stages welcome. Even if you’ve had a business idea for years and just haven’t managed to get it going. We want you there.