How much should you pay for a business coach?
Business coaches are pricing their services all wrong.
At Sendible, I explored the idea of hiring a coach, but paying $150 - $300 per hour was just untenable. And I’m sure this is the case for most people who could benefit from their services.
But what if the model could change? What if we could democratise coaching and make it accessible to anyone?
It starts with going beyond the limitations of an 8-hour workday and removing the constraints of a calendar.
To see what I mean, compare Software-as-a-Service (SaaS) to coaching:
SaaS businesses: Sell access to a service for a monthly fee.
Coaching businesses: Sell access to calendar slots for an hourly fee.
SaaS businesses: Provide personal support at any time.
Coaching businesses: Provide personal support at a scheduled time.
SaaS businesses: Serve an infinite number of clients for a low fee.
Coaching businesses: Serve a small number of clients for a high fee.
But what if we flipped the script? What if we applied the SaaS model to a coaching business?
Let's call it Coaching-as-a-Service (CaaS):
Coaching businesses: Sell access to a service for a monthly fee.
Coaching businesses: Provide personal support at any time.
Coaching businesses: Serve an infinite number of clients for a low fee.
With CaaS, rather than setting aside time for a live call with each client, coaches charge a lower monthly fee for personal, asynchronous face time at any time.
That means clients get unlimited coaching whenever they need it without the coach having to schedule a slot in their calendar.
It’s a win-win for everyone:
Coaches can help more clients and earn more income.
Clients get coaching when they need it most at a lower cost.
P.S. I’m considering following the CaaS model and offering one-on-one and group coaching myself. Reply to this email if you’d be interested.