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Finish Q3 strong with this winning combo
Want to boost sales before the end of Q3? Try scarcity + urgency. It’s the winning combo that consistently drives results for me.
Scarcity alone creates a sense of urgency that someone who needs our product or service may miss out on getting something they want.
But combine scarcity with limited time and you have a winning combination.
This is why cohort-based marketing is so powerful.
You are limiting:
The time before the next cohort begins (urgency)
The number of people the offer is available to (scarcity)
Here are some examples:
“We only take on 10 clients per quarter. We have 1 spot left for Q4 starting next week. Want me to reserve it for you?”
“We accept 50 new students each quarter. We have 1 spot left for our next course starting next week!”
“A spot has just opened up in next month’s cohort. Would you like to take it?”
“We are only offering it at this price to our top 3 customers until the end of this quarter. There is 1 spot left. ”
The more you can increase FOMO, the more you can increase your potential customer’s desire to buy your product or service.
And when you increase someone’s desire, you boost their propensity to buy.
Now let's go crush the end of Q3! 💪
Until next time,