Discover more from Unscalable by Gavin Hammar
Announcing my new startup
I promised a "next chapter" announcement yesterday so here it is!
As business owners and marketers, we have a real problem.
Only 3% of people say they trust a sales person and just 1% say advertising is likely to make them trust a brand.
It really shouldn’t be this hard to attract new customers, right?
Remember when you used to receive a response to one of your cold emails? Or when you could actually get through to a decision-maker on the phone. Or when a Facebook ad was actually able to generate a direct sale!
Getting someone to pay attention used to be, dare I say – easy. Then things changed.
Now, no matter how much you pay Google and Facebook to bring you a new website visitor, they don't stick around for very long. And of those who explore your site, very few actually go on to become customers.
Yet, you keep trying. You test new ad campaigns. New email copy. New sales pitches.
But nothing is working anymore. Why?
Because it’s not just you that's trying to steal their attention – it’s everyone.
Your customers live in a world of infinite options. There’s too much noise and too many choices. They don't know where to look. Or who to trust.
The traditional marketing messages that come directly from you are no longer effective. And the tactics you use to push them towards a sale only serve to drive them further away.
The world has changed and you need to adapt. It's time to stop selling your product or service, and start selling trust.
The Solution 👉 Trust-based marketing
With trust-based marketing, rather than exposing people to intrusive ads, annoying bots, and pushy sales pitches, you capture the stories that convey trustworthiness and infuse them into every stage of your buyer’s journey.
And that's why I’m building Storyprompt – to help businesses like yours attract customers and accelerate sales by amplifying the stories that earn their trust.
As a reader of my newsletter, I wanted you to be the first to see the product.
Not only will I give you early access to the tool, but I’ll personally coach you (for free) on how to implement trust-based marketing in your business.
And what do I want in return? Just your feedback.
Let’s make 2022 your best year yet! 🚀
P.S. Want to see how it works? Reply to this Storyprompt and we’ll send you one of these epic t-shirts in a colour of your choice! 👇